
About Upwardly
The vision for Upwardly evolved out of insights and experiences gained by creating innovative learning and development experiences over three decades with numerous organizations.
Our Founder, Frankie Ridolfi, previously led a human performance innovation team at ZS Associates, a global management and consulting firm known for assisting corporations with complex sales, marketing and operational challenges. During his 5 years in ZS's People and Performance practice and Change Management center, Frankie increasingly sensed an unmet need for a value proposition based more on cultivating the skillful presence, guided inquiry and systemic accountability (enabled coaching) within organizations' own teams, and less on outsourced analytical expertise and problem solving (consulting).
Earlier in his career, Frankie led product development for a professional service and platform bundle to deliver ethics and compliance training to hundreds of global corporations and millions of their employees. In this role he participated in building the business from first prototype to successful exit. The potential for using technology to support and extend esserntial human capabilities struck him as powerful, and too often overlooked for mechanistic techno-fads.
Upwardly was born from a deep respect for the agency teams posess to define and solve their own problems. Our role is to provide the structured support system to Rise Through Any Team Challenge. TM
About the Founder
Professional background of Frankie Ridolfi

Role Evolution
- Entrepreneur (2020+)
- Innovation Team Leader (2015-20)
- Innovation Coach (2013+)
- Startup Marketing VP (2008-13)
- Startup Product Director (1999-08)
- Experience Designer (1995-99)
Degree, Certificates & Training
- Institute for Positive Psychology Coaching (IPPC)
- MIT Innovation Leadership Bootcamp
- Co-Active Leadership Experience (CTI)
- Gallup Certified Strengths Coach
- B.A. Carleton College, magna cum laude
Connect with Frankie on LinkedIn.
Frankie is a career-long innovator of unique learning and development experiences.
Examples include creating public stargazing programs at Kitt Peak National Observatory, building an eLearning platform for ethics and complaince used by millions of workers, producing an award-nominated DIY video on bookbinding, marketing a sustainable supply chain assessment platform for corporations, launching brand story development workshops for executives at a creative agency, and leading an innovation team at a management consulting firm to launch manager coaching development programs.
In 2021, Frankie was severely injured in a natral gas explosion that burned over 80% of his body. Odds of his survival were 1-3%, yet his initial recovery was swift and he has regained his ability to do everything he loves (except bask in the Sun). He attributes the quality of his progress to the positive psychology practices and mindset he gained through years of coaching work.
Frankie now runs a social business called Upwardly that provides social infrastructure for a healthy and effective coaching culture with managers and leaders. It emphasizes a progression of positive psychology practices matched with intuitive tools and 1:1 coaching. Fitting naturally into the flow of daily work, it empowers systematic connecting-the-dots between team uplift, impacts, and ROI.
Personal Story
Evidence that we can choose to rise through any challenge (2:30).

Rising to the aspirational challenge of earning my seaplane rating in 2017.


First stop on my way home:
Tipping my wings in tribute to the medical team and patients.

Nurses waves back to me through the BICU windows I gazed out of for months.
We all face challenges. Some seem positive, like pursuing aspirational goals. Some seem negative, like needing to adapt to disruptive changes. Most of my career has involved helping leaders and teams with "positive" and "negative" challenges inherent in growing innovative companies and services. I welcome the chance to support you in this way.
Some challenges knock you down so hard that you nearly cease to exist.
On July 23, 2021, I faced such an existential challenge. A beautiful summer evening celebrating my father's birthday turned into shock and horror when we were engulfed in a house explosion caused by an undetected gas leak.
Over 80% of my body was burned, 75% of it third degree (it no longer has pores, hair, or sweat glands). After weeks in a medically induced coma, 49 skin grafts, and two more months of round-the-clock care in a Burn ICU and rehab facility, I took my first steps out of the hospital. Thus began a long journey of healing, rehabilitation, and discovering my new normal.
Everything I've learned about consciously attending to my perceptions, body sensations, emotions, thoughts, interpretations, decisions, and actions was put to the extreme test. Odds of survival were poor. Yet, my early recovery was so swift (long before I knew it) that it repeatedly surprised the medical team and broke records in the Burn ICU. Why? How?
I believe it was a combination of excellent and well-timed medical care, lots of loving support from family and friends, heaps of good luck, and intense love of life and playfulness that spontaneously appeared to bouy me up. This last observation stays with me as an important clue to profound truths -- truths that can always help us, even in ordinary, everyday challenges.
From the first moments of regaining consciousness, I felt a pure delight in encountering people. I was filled with a desire to be playful and generous. One of my first full communications was transcribed letter by letter by nodding as my fiance pointed at the alphabet on a whiteboard: "Can I buy an ice cream for everyone? When?" (I worked at a 50's-themed frozen custard stand in high school and knew it was nearby. Apparently, sharing ice cream is my epitome of joy...and it seems that Science now agrees!)
I experienced this emergent state as an essential quality of being alive. It took no effort. It just was. With defense mechanisms turned off and my attention only capable of being in the present, a star radiated inside me, easily and automatically.
This Joie de vivre allowed me to defy the survival odds -- and do it in style. I was astonished at how good food and drink tasted, how beautiful the views were of sailboats on Lake Michigan. I insisted on listening to music and dancing as soon as I could stand. I sought humor in every encouter on a mischievous mission to make the medical team laugh. I always strove to go above and beyond planned rehab activities. It simply felt great to be alive, revel in it, and encourage that experience in others.
When the innumerable challenges of my situation became clearer to me, sometimes in sudden realizations and more often in slow and prolongued reveals, I focused on familiar self-leadership practices that I could control. That is probably all that we ever truly control: our own thoughts, emotions, and responses. Through this experience I've become stronger, more understanding, more capable, more loving and grateful, more motivated than ever to support leaders and teams in their creative process.
Isn't that miraculous? I sincerely do not mean that as a boast. It feels incredibly important to share with fellow leaders, creators, and discoverers. Crisis-opportuity and decades of experience have given me meaningful, useful insights that I offer to you and your teams.
My conviction has only deepened: we can rise through any challenge.
Returning to the Burn ICU to share a wonderful surprise with the medical team.
// Rise Through Any Team Challenge TM
© 2026 Upwardly, LLC







